David Krushinsky - Phoenix Mortgage Professional

For many years I've attended Sales Mastery, Business Plan or some type of mortgage seminar to continue learning new, innovating ways to build my business.  Many of the top loan officers in our company, and other companies, also attend these events.  It wasn't uncommon for these seminars to have over 3,000 people in attendance.  Unfortunately, there was no Sales Mastery or Business Plan to attend this year.  

The Internet is an amazing tool that we can use to leverage our knowledge, relationships and advertising.  Websites like Twitter, Facebook and Linked In have allowed me the opportunity to connect with some brilliant loan officers in other parts of the country.  I read their blogs, their tweets and look at their status updates on Facebook.  I do what they're doing to help grow my own business.  I write about my own mistakes and also the success that my team has and post those articles in my blog.  I put links on Twitter, Facebook and embed my articles in Linked In.  

In the short time I've been doing this, I've built relationships with many of these people.  Chris Brown helped me get my blog started last year.  Brian Brady gave me a few tips on the phone about writing blogs, which has resulted in about 3-5 leads per week.  I've also received many referrals from loan officers in different states and locally in Phoenix.  I've even been contacted to write articles for print magazines, such as Scotsman Guide.  All of this because of social media.    

The game is changing.  Gone are the days of advertising with flyers and magazines.  Sending out 1,500 mailers to people "hoping" you get a 1% return on your efforts is a losing battle.  The Washington Post just announced yesterday they are shutting down all of their offices around the country except the one in Washington D.C.  If today's loan officer doesn't embrace the new rules within our own business, we will be left behind just like the Post.  During the last 10 years, the media has taught everyone they must get prequalified before even looking at homes.  Today's consumer is turning more toward the Internet and we must learn how to show up in their search results on the first page of Google.  

I'm using this as an invite to learn a new strategy, implementation and execution from the best of the best.  The event is called Mortgage Revolution and is dubbed "a grass-roots movement created by mortgage professionals for mortgage professionals".  I am committed to attending this event January 10-12, 2010 at the Cobb Galleria in Atlanta, GA.  Early-Bird special is $149 until Dec. 1, 2009, then the regular price thereafter is $199. This is a non-profit event and the goal is to raise $250K for charity so that the media has something positive to say about our industry.  To find out more visit their website or shoot me an email.  I hope to see you there.